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Invest in Your Team

The Leadership Investment That Pays the Greatest Dividends

Leaders invest in many things. They invest in their personal growth, new initiatives, cutting-edge technology, and strategies to stay ahead. But too often, they overlook the most important investment of all—their team.

A team is the engine that drives any organization forward. Without a strong, empowered, and well-equipped team, even the best plans will fall short. Leadership isn’t about being the smartest person in the room or having all the answers. It’s about developing and supporting the people around you so they can achieve their highest potential.

Understanding Your Team’s Needs

The first step in investing in your team is understanding what they truly need. Too often, leaders assume they know what’s best without taking the time to listen. Your team’s needs aren’t just about tools or policies—they’re about growth, learning, and feeling valued.

Ask yourself and ask your team: 

• Does my team have access to the training and development they need to improve?

• Are they engaged and inspired, or just showing up?

• What barriers are holding them back from performing at their best?

• How can I help them grow as professionals and individuals?

• What support do they feel they need.

Pat Adkins, superintendent at Port Clinton City Schools does a great job with these questions. He offers 3-4 “Leadership Academies” for his team to learn and grow after having his team complete an interest survey. He also, regularly provides the district with speakers and events that is second-to-none. What a great example of investing in your team!

Ways to Invest in Your Team

There’s no one-size-fits-all approach to team investment, but there are many ways to provide meaningful support and development:

Joe Miller, Founder of PC SEL Symposium

1. Provide Professional Development Opportunities

Encourage growth by offering training, conferences, and mentorship programs. Invest in their skills so they can become better at what they do. A book study, online course, or even bringing in a guest speaker can spark new ideas and motivation. My colleague, Chelsea Moyer and I offer all day inservices, after school trainings, personalized small group or 1:1 trainings, as well as a rich on-demand video archive. 

We are proud of our collaborative leadership philosophy. Our best ideas come from our teachers and we are eager to support their passion. Last Friday, Joe Miller, Port Clinton High School Teacher and founder of our Port Clinton SEL Symposium led an amazing SEL opportunity that is expanding and evolving each year. It was one of the most memorable days of the year. Joe crushed it and changed lives. What a day! Great speakers! Great learning! Thank you, Joe Miller. Find out more here.

2. Make Learning a Priority

Create a culture where continuous learning is part of the job. Whether it’s a dedicated time for collaboration, access to industry insights, or leadership training, ensure learning is embedded in your team’s routine. Port Clinton City Schools has “Relentless Pursuit of Growth” built right into its core beliefs, and we live it. It’s not always easy, but it is always worthwhile. Some schools host book studies. Micro learning is also awesome. Just start! 

3. Open Conversations & Remove Barriers

Sometimes, the best investment is simply making space for real conversations. Ask for honest feedback, address concerns, and foster an environment where your team feels heard and valued. When we ask and listen to those on the frontlines of our organization and provide support and let them lead… amazing things happen. 

4. Equip Them with the Right Resources

It’s not enough for a team to function—they need the right tools to thrive. Whether it’s technology, additional staffing, or time to focus on growth, make sure they have what they need to succeed. It’s not expensive… it’s priceless. Our treasurer, Jeff Dornbusch works hard to be an excellent steward of our funds and provide teachers and leaders what they need. It is amazing. 

5. Celebrate & Recognize Growth

Investing in your team isn’t just about skills—it’s about confidence, morale, and engagement. Acknowledge their progress, celebrate wins, and remind them their work makes a difference.

This is without a doubt my favorite part of my job; I love to celebrate and promote our amazing staff and all that we accomplish. I truly believe we become what we celebrate! We become what we talk about!

When you invest in your team, you’re not just improving performance—you’re creating a culture of excellence. And when your team grows, their impact expands beyond your organization, reaching the lives of those they serve. A leader’s success isn’t measured by personal achievements but by the success of those they lead.

Our building leadership: Gary Steyer, Adam Hicks, Denny Antonelli, Jen Dackermann, Morgan Siefke, Amanda Mooney, and Kendra VanDoren are excellent examples of leaders investing in their teams. I love their creative ideas and willingness to listen to others and support them.

Make investing in your team a priority, and watch the difference it makes.

I am honored and flattered to have been part of the investment in districts’ teams as an opening day speaker or part of other training. It is something I do not take lightly and work hard to excel at and deliver results & the feel-goods. Thank you to the many districts and conferences that have invited me to be a part of their investment.

Always forward,

Kelly

I would like to speak at your event!

Order Kelly’s books, Along Came a Leader and Unthink Before Bed: A Children’s Book on Mindfulness for your personal library.

Educator, Author, Keynote Speaker
Twitter: @kellycroy
Instagram: @kcroy
Website: kellycroy.com and wirededucator.com
Podcast: The Wired Educator Podcast
and of course: Facebook.

Sign-up for Kelly’s newsletter here.

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The Missed Opportunity of the TikTok Ban: A Call for Social Media Reform

A Call to Action on Social Media Reform

When TikTok briefly went offline this weekend, the ripple effects were undeniable. Social media feeds on Facebook and Instagram were flooded with posts from users wondering what to do with their time. It was as if the world collectively paused, uncertain of how to proceed without this ubiquitous app. For a fleeting moment, we glimpsed a life without TikTok, and in that pause, we missed an important opportunity to reflect and take action.

Image create using ChatGPT

This wasn’t just about one app disappearing temporarily. It was a moment to recognize the need for greater regulation and responsibility in the social media landscape. As a parent, educator, and advocate for mental wellness, I believe this moment should serve as an eyeopener to the profound issues caused by unchecked social media useespecially for kids.

The Need for Regulation

Social media platforms, including TikTok, have a significant impact on our lives, and it’s time we acknowledge the areas where these platforms fall short. Kids routinely override age restrictions to create accounts, bypassing user agreements designed to protect them. Meanwhile, these platforms collect massive amounts of user data, selling it for profit with little transparency. But the greatest concern isn’t just privacy; it’s the impact on mental wellness.

The Mental Wellness Crisis

For kids, social media has become less about creativity and connection and more about consumption. They’re not just scrolling; they’re being shaped by algorithms designed to keep them engaged. Social media platforms often present unrealistic expectations for appearance, abilities, and lifestyles. Kids are chasing “likes,” “shares,” and “engagement” as though it’s their job, often at the expense of their self-worth and mental health.

Image created by Chat GPT

These platforms operate 24 hours a day, seven days a week, 365 days a year, with no built-in guardrails to encourage balance. Netflix once asked, “Are you still watching?” after extended viewing. Imagine if social media platforms prompted users with similar reminders: “You’ve been scrolling for an hour. Is it time to take a break?” They have the data to implement such features but choose not to because keeping users plugged in serves their bottom line. Additionally, parents often overlook the controls available in settings and operating systems that could help kids build much-needed self-regulation skills. Tools like screen time monitoring, app limits, and focus modes can empower families to create healthier habits. For more guidance, check out my Apple Education forum post on this topic here.

We also have the ability to see exactly how long we’re on our devices each day and which apps consume the most time, but few take the time to look. What could be done with that time instead? Do you spend as much time with the person you love, your kids, your dog, your hobby, or on improving your health and future as you do on these apps? What if you did? And shouldn’t we know? What do we have to show for that time? This awareness is key. We need to use our devices betternot just to consume, but to create and to connect in meaningful ways.

Perhaps it’s time for social media platforms to adopt operating hours, just like a store. Imagine if these platforms had designated times when they were unavailable, forcing users to step away and engage with the real world. Such a feature could help restore balance, encourage healthier habits, and give people the time they need to reconnect with their priorities.

(Full disclosure: I am not a Tik Tok consumer, but my children are, but I do understand some people use it in great ways and for business. My poison of choice is Instagram. I have set hard boundaries for myself.)

The Role of Parents and Leaders

As a parent, I try to help my kids manage their time on social media, but it’s a challenging battle. These platforms are designed to be addictive. Devices drain energy just as their users are drained of emotional and mental vitality from consuming endless streams of curated content. Kids today often go places not for the experience but to post about it, valuing the “share” over the moment itself.

Leaders, whether they are policymakers, educators, or platform developers should not miss this opportunity to make a difference. Social media platforms should be doing more to help kids and adults practice self-regulation and restore mental wellness. Instead of lamenting the brief absence of TikTok, we should be asking: How can we use this disruption to create lasting, positive change?

A Call to Action

This recent TikTok outage should be a wake-up call. Let’s take a closer look at the time spent on these platforms, the mental health challenges they exacerbate, and the lack of privacy protections. Social media companies have the tools and data to encourage healthier usage patterns. They should prioritize users’ well-being over profits and implement meaningful features to promote balance and self-regulation.

It’s time to hold social media platforms accountable for their role in shaping our mental wellness. It’s time to advocate for policies that protect kids and create healthier online environments for everyone. Let’s not wait for another outage to start this conversation. The moment to act is now.

Always forward,

Kelly

I would like to speak at your event!

Order Kelly’s books, Along Came a Leader and Unthink Before Bed: A Children’s Book on Mindfulness for your personal library.

Educator, Author, Keynote Speaker
Twitter: @kellycroy
Instagram: @kcroy
Website: kellycroy.com and wirededucator.com
Podcast: The Wired Educator Podcast
and of course: Facebook.

Sign-up for Kelly’s newsletter here.

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Why I Love Speaking at Educational Conferences

...and Why You Should Book Me for Yours

I LOVE speaking at educational conferences!

Image created by Chat GPT

With 26 years of classroom experience as an English teacher at Oak Harbor Middle School and 8 years as a district administrator serving as the Director of Innovation and Instruction for Port Clinton Schools, I have been privileged to learn from, lead, and grow alongside some of the finest professionals in education. Speaking at educational conferences gives me the chance to share that experience and help others succeed. Whether it’s superintendents, school board members, teachers, or students, I bring insights, passion, and actionable strategies to every keynote, breakout session, and workshop.

In November 2024, I had the honor of being the opening-day speaker at the Ohio School Boards Association Capital Conference, addressing an audience of superintendents, treasurers, school board members, and central office staff. In October 2024, I served as the keynote speaker at the Ohio Career Technical Administrators (OCTA) Fall Conference and also spoke to the students of Perrysburg High School, delivering a powerful leadership message rooted in my book Along Came a Leader. Later this month, on January 28, 2025, I’ll be speaking at the AcceleratED Leadership and Learning Showcase hosted by the Ohio Leadership Advisory Council (OLAC) and the Ohio Department of Education & Workforce. These opportunities reflect the breadth of audiences I connect with and the diverse experiences I bring to the stage.

Why I Love Speaking to Educators

There is something truly unique about an audience of educational leaders. They are problem solvers, innovators, and champions of the next generation. Speaking to them allows me to draw from my career as a 7th-grade English teacher and my role as Director of Innovation and Instruction for Port Clinton City Schools. I’ve walked the hallways as both a teacher and an administrator, giving me an unparalleled understanding of the challenges and triumphs in education today.

I also bring the insights of nearly 250 podcast episodes where I’ve interviewed educational leaders, authors, and innovators from around the globe. Combine that with my two books, countless blog posts, and contributions to forums like Apple Education, and you get a speaker who is not only informed but also deeply invested in education.

What Makes Me Different?

I create an energy and passion for education that is contagious. I inspire people to view education differently and reignite their passion for teaching and leading. Many speakers can inspire, but I inspire with relevance. My presentations are deeply rooted in actionable strategies. I share what works—not just theories, but proven methods from years of experience in classrooms and district offices. I understand that no two districts are alike, and I tailor my messages to meet the needs of each unique audience.

I’m also known for my energy, humor, and ability to connect with a variety of audiences. Whether speaking to superintendents or high school students, I make my presentations engaging, memorable, and practical. My six tenets of leadership from Along Came a Leader provide a framework that resonates across roles and responsibilities. It’s this combination of versatility, experience, and passion that sets me apart.

Frankly, very few speakers have my classroom experience and diverse experiences. My storytelling will make you laugh, cry, and leave ready to change lives!

Top Three Takeaways for Any Audience

Leadership is Everyone’s Responsibility: My six tenets of leadership—attitude, communication, tenacity, vision, authenticity, and accountability—apply to anyone looking to make a difference. I guide audiences on how to embrace and apply these principles in their roles.

Innovation is Within Reach: With my background as Director of Innovation, I’ve seen firsthand how creative problem-solving and leveraging technology can transform schools. I equip audiences with strategies to innovate without overhauling their resources.

The Power of Relationships: Whether it’s building trust with a school board, engaging students in the classroom, or leading a team, relationships are the foundation of success. My stories and strategies emphasize how to create meaningful connections that drive results.

The Joy of Speaking

Speaking is more than a job for me; it’s a calling. Each presentation is an opportunity to inspire, empower, and connect. I leave every event energized by the conversations and new ideas shared. The chance to contribute to the success of educational leaders and students is a privilege I don’t take lightly.

Here’s a selected list highlight some of the conferences I have spoken to over the Years:

Selected  International Conference Presentations 

  • OSIRIS World Education Summit, 2023 (3 Presentations as Featured Speaker), 2021, Conference Speaker
  • Mexico LearnFest Conference, 2021, Speaker
  • Keynote Speaker for Moscow School of Economics, 2021
  • Keynote Speaker Iceland, UTIS Edu Conference, 2020
  • International Learning Networked Conference, 2019, Holy Child College of Davao, Davao City, Philippines
  • “Start a Podcast, Teach The World” ADE Global Institute, Berlin, Germany 2014
  • “Challenge Based Learning” ADE Global Institute, Cork, Ireland 2012

Selected  National Conference Presentations

  • 2024 Ohio School Board Association (OSBA) Captial Conference, (Superintendents, Treasurers, School Board Members, and Central Office) Columbus, Ohio
  • 2024 Ohio Career Technical Administrators Fall Conference (OETC) Dublin, Ohio
  • 2023 Conference for the Consortium of State School Boards Associations (COSSBA) Tampa, Florida.
  • 2022 Ohio Association of Elementary & Middle School Administrators (OAESA) 2022 Annual Professional Conference, Keynote Speaker
  • What Great Educators Do Differently Conference, October 2019, Houston, Texas, Featured Speaker
  • Keynote Speaker for Wisconsin Wired Conference, August 2019
  • “Everyone Can Create” International Society for Technology in Education (ISTE) Conference Philadelphia, 2019
  • 100th Anniversary of the Eagle Scout, Keynote Speaker and Emcee, Boy Scouts of America’s, National Eagle Scout Association, 2012 Lansing, Michigan
  • Keynote Speaker for Iowa Conference: United Methodist Church 2009-2014

Selected  State Conference Presentations

  • NJECC 2023, Keynote Speaker for New Jersey 37th Annual State Wide Technology Conference at Montclair State University in New Jersey, March 2023
  • Opening Day Speaker, Fairfield School District, All Staff Kick-off, Fairfield, Ohio, August 2022
  • Featured Speaker, Ohio Educational Technology Conference, OETC, 2020, Columbus, Ohio, Ohio Department of Education
  • Buckeye Association of School Administrators (BASA) featured speaker to all first year superintendents two years in row, 2018, 2019
  • Ohio School Board Association (OSBA), 2019, 2020
  • Toledo Islamic Academy, Toledo, Ohio, Four-time keynote speaker, Ohio, 2012-2018
  • Keynote speaker for Bowling Green State University’s NWO Educational Conference to over 300 first year educators
  • Ohio School Board Association Presenter, recognized as the only speaker to receive a perfect rating, ever. 2012
  • Northwest Ohio Excellence in Education Conference, 2012
  • eTech Ohio Speaker and Presenter, Finalist for eTech Ohio Teacher of the Year, 2009

Book Me for Your Next Conference

If you’re looking for a speaker who can deliver actionable insights, inspire your audience, and leave them equipped to tackle their challenges, I’d love to be part of your next event. Whether it’s a keynote, breakout session, or workshop, I’ll bring the expertise, passion, and energy your audience deserves.

Visit www.kellycroy.com to learn more about my presentations and availability. Let’s connect and make your conference unforgettable!

Always forward,

Kelly

I would like to speak at your event!

Order Kelly’s books, Along Came a Leader and Unthink Before Bed: A Children’s Book on Mindfulness for your personal library.

Educator, Author, Keynote Speaker
Twitter: @kellycroy
Instagram: @kcroy
Website: kellycroy.com and wirededucator.com
Podcast: The Wired Educator Podcast
and of course: Facebook.

Sign-up for Kelly’s newsletter here.

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Your Million-Dollar Journal: How to Plan and Achieve Your Best Year in 2025

How to Set-Up Your Journal for 2025 and Win!

When it comes to organizing your life, achieving goals, and sparking creativity, a journal isn’t just a notebook—it’s your most valuable tool. Over the past 25+ years, I’ve refined my journaling process into a system that keeps me focused, motivated, and on track. My Moleskine journal is where I store my dreams, map out my goals, and reflect on life’s lessons. Your best year won’t happen by chance; it will be crafted with intention.

In this post, I’ll walk you through how to set up a journal that helps you create the life you want. Whether you’re a seasoned planner or starting fresh, this guide will show you how to make 2025 your best year yet. (And… you can start anytime you want; it doesn’t have to be January 1st!)

Why a Journal?
There’s magic in putting pen to paper. Unlike digital tools, a journal creates a tactile connection between your thoughts and actions. It helps you slow down, reflect, and organize your ideas. Your journal becomes an extension of your mind—a place to think, dream, and plan. (I actually tried a digital version to start this year, but it just didn’t have the connection and affinity I need.)

Here’s a link to the journal I use: https://amzn.to/40kO8Ou

Step 1: Personalize Your Journal
The first thing I do is personalize my journal. Write your name, contact information, and a reward for its return. Mine? I offer to buy lunch at the finder’s favorite spot. This small gesture not only protects your journal but also symbolizes its immense value.

Pro Tip: Use tools to enhance your setup:
A small plastic ruler template with stencils for straight lines and checkboxes.
The Moleskine journal’s back pocket, perfect for storing business cards, stamps, or thank-you notes.
A ribbon marker to bookmark key sections, like your goals page, is sewn into the Moleskine’s spine.
Adhesive, multi-colored tabs to easily access frequently used pages.

Step 2: Words to Live By
Dedicate the first page to quotes and insights that inspire you. Throughout the year, whenever something resonates, add it here. This page becomes your personal library of wisdom—a touchstone for when you need a boost or clarity.

Step 3: Brainstorm and Set Your Goals
Brainstorm the Year: Use the next page to list everything you want to accomplish—big dreams, small habits, or even wild ideas. This brainstorming session clears your mind and sets the stage for focused goal-setting.

Goals for 2025: On the following page, organize your goals into categories:
Top 3 Goals: Your biggest, non-negotiable priorities.
Physical: Health and fitness milestones.
Family: Building stronger relationships, trips, celebrations, etc.
Financial: Earning, saving, investing, or reducing debt.
Business: Career or entrepreneurial objectives.
Professional: Skills to develop or milestones to reach.

I review my goals almost daily. This structure ensures balance and clarity in your life.

Step 4: Choose Your One Word
Inspired by Jon Gordon, select one word that encapsulates your focus for the year. Write it at the top of a dedicated page, and underneath, explain your “why.” This word will serve as a daily reminder of your intentions and guide your decisions.

Step 5: Plan a Misogi, Adventures, and Habits
Borrowing from Jesse Itzler, dedicate a page to:
Misogi: A bold, life-changing challenge for the year.
Adventures: Plan fun, enriching experiences every other month.
Habits: Identify one habit to focus on each quarter.

This combination of big goals, regular adventures, and habit-building keeps your year exciting and purposeful.

Step 6: Reflect on the Past, Envision the Future
Create a page to:
Reflect on 2024: Write what you need to start, stop, and continue based on lessons learned.
Envision 2025: Describe who you want to become and what success looks like this year.

This exercise provides clarity and purpose for the year ahead.

Step 7: Monthly Layouts
Each month gets its own section, broken down as follows:
1. Quick Calendar: Note key dates, milestones, and events.
2. Wins of the Day: Dedicate space to record daily victories, keeping your mindset positive and give gratitude.
3. Habit Tracker: Use a grid to track habits like working out, reading, or journaling. Aim for streaks of consistency.
4. Monthly Goals Page:
Project to Finish: What’s one major project you’ll complete?
Physical Challenge: Set a fitness goal to keep yourself active.
Adventure: Plan or experience something exciting.
Weekly To-Dos: Assign specific tasks to each week.
Focus Areas: Define what you’ll read, write, draw, listen to, and watch this month, but customize to YOUR interests, not mine.

Step 8: Track Your Progress and Ideas
At the back of the journal, dedicate space for:
Books I Read in 2025: Track titles and key takeaways.
Highlights of 2025: Write down wins and successes, big or small, to celebrate throughout the year.
Things I Want: This page isn’t about greed; it’s about mindfulness. Often, writing things down helps you want them less or focus on what truly matters.
Recommended to Me: Capture suggestions for books, podcasts, shows, or people to connect with.

Step 9: Use It Daily
Your journal isn’t just for long-term planning—it’s your daily companion. Use it to:
Write down ideas, sketches, and reflections.
Track habits and progress.
Plan your day with intention.

Journaling is about more than productivity—it’s a practice of mindfulness, creativity, and growth.

I schedule time on the 28th of each month (because I was born on July 28) to flip through and review sections of my journal. I find things that I need to revisit, forgot about, follow-up on, take immediate action, schedule, or just catches my eye and gets me thinking in a good way.

Why This Works
Planning your year in a journal is about building a system that works for you. Each section has a purpose, and every entry contributes to your journey. The act of journaling itself is a reflective, empowering process that sharpens your focus and keeps you grounded. Use some ideas here and more importantly, customize your journal to work for you! It should be fun and meaningful. In my life, my journal is a joy!

Call to Action
Are you ready to design your best year yet? Grab a journal, set it up, and start writing your story for 2025. Remember, your journal is worth more than gold because it holds the keys to your dreams, goals, and growth. Let’s make this year unforgettable—one page at a time.

Always forward,

Kelly

I would like to speak at your event!

Order Kelly’s books, Along Came a Leader and Unthink Before Bed: A Children’s Book on Mindfulness for your personal library.

Educator, Author, Keynote Speaker
Twitter: @kellycroy
Instagram: @kcroy
Website: kellycroy.com and wirededucator.com
Podcast: The Wired Educator Podcast
and of course: Facebook.

Sign-up for Kelly’s newsletter here.

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Starting the School Year with an Inspirational Keynote and Leadership Trainings

Presented at Lincolnview School District to Kick-off the Year!

August 28th was one of those special days that remind us all why we chose education. This year, I had the privilege of kicking off the school year at Lincolnview School District in Ohio, where I was invited by Curriculum Director Kelly Looser to deliver a keynote that set the tone for an incredible year ahead.

The theme? “Teachers are Legends.” This message resonates deeply with me because, in truth, educators are shaping the future, classroom by classroom. Lincolnview dedicated an inservice day to this important work, and I had the honor of delivering an inspiring keynote and leading breakout sessions focused on mindfulness, self-care, and leadership tailored for teachers, administrators, and the students they serve. Each person left with something powerful to bring back to their school year, their colleagues, and, most importantly, their students.

Keynote Presentation: “Teachers Are Legends”
The day began with an energizing icebreaker session led by Kelly Looser, bringing everyone together and creating an open, positive atmosphere. Shortly after, I took the stage to deliver the keynote, “Teachers are Legends.” In a world that often overlooks the dedication, skill, and heart it takes to be an educator, we emphasized the essential role that teachers play. I encouraged each educator to recognize the impact they make daily–not only on their students’ minds but on their hearts. I highlighted that our impact is often situational and at any given moment, when we step up, we can leave a lasting impact on a student’s life. I challenged everyone in the sports area to accept the challenge to see the greatness in every child and the greatness in every colleague.

Together, we explored the concept of intentional leadership and how it’s woven into every interaction teachers have. Teachers are heroes in a multitude of small, meaningful ways, and those actions compound over time. I invited each attendee to see themselves as champions, inspiring confidence and ambition in the students they teach. The energy was contagious, and it’s safe to say we all left with a renewed sense of purpose and pride in our work.

Breakout Sessions: Fostering Mindfulness, Self-Care, and Leadership

1. Mindfulness and Self-Care for Teachers (One for Elementary Grade-Bands and another for  Secondary Grade-Bands):
Educators are all too familiar with the demands and stresses that come with the territory. In these sessions, we discussed the power of mindfulness–how taking a few moments to breathe, reflect, and reset can make all the difference. Self-care isn’t a luxury; it’s a necessity for effective teaching and sustainable joy in the profession. Teachers were given strategies to weave mindfulness into their daily routines and a toolkit for modeling self-care for students, promoting a healthier classroom environment. Teachers were also given a new perspective and questions in which to explore their learning environment and life. I leaned heavily on my work from my book Unthink Before Bed that helps everyone build the skills they need to confront and cope with anxiety, frustration and overwhelm.

2. Leadership for Administrators: Building Schools on the 6 Tenets of Leadership
Administrators joined a session focused on building and sustaining a powerful leadership culture rooted in the six tenets of leadership I discuss in my book, Along Came a Leader. These tenets–attitude, communication, tenacity, vision, authenticity, and accountability–are more than words; they’re guiding principles for meaningful change. We examined how school leaders can instill these values across teams, creating schools where everyone feels valued and empowered. We worked hard to on the perspective on empathy in helping build a learning environment that allows our staff and students to become their best. Leaders also face an incredible amount of pressure and workload; we worked on applicable strategies to help.

It was incredible to see teachers and administrators embrace these concepts and understand their ripple effect on students, families, and the community.

A Great Day of Learning, Inspiration, and Connection
The response from the educators and leaders at Lincolnview was touching. There was genuine excitement in the air, and a multitude of attendees lined up to get their copies of Along Came a Leader signed, eager to dive deeper into the six tenets of leadership. Many educators also picked up copies of Unthink Before Bed to bring mindful bedtime routines home to their families. It’s always a pleasure to see educators looking not only to inspire their students but also to enrich their lives and the lives of those they love.

The Lasting Impact of Intentional Leadership in Education
When a school invests in leadership development, mindfulness, and self-care, everyone benefits:

– Teachers gain resilience and feel appreciated, supported, and motivated.
– Administrators build cohesive, effective teams and nurture a positive culture.
– Students develop character, confidence, and a lifelong appreciation for learning.
– Families see the values of leadership and mindfulness reinforced in their children’s lives.

The work we do in education is challenging, yet every effort to uplift and empower educators has exponential rewards for future generations.

I’m passionate about helping school districts celebrate and elevate their teachers. If your district is looking for a powerful start to your year or would like to focus on building leadership and mindful practices, I’d be honored to bring this message to your community.

Visit www.kellycroy.com to learn more about my presentations, keynotes, and workshops, and let’s make this year legendary together!

If your school is ready to make the leap, let’s talk. Together, we can build the leaders of tomorrow while thriving today.

Always forward,

Kelly

I would like to speak at your event!

Order Kelly’s books, Along Came a Leader and Unthink Before Bed: A Children’s Book on Mindfulness for your personal library.

Educator, Author, Keynote Speaker
Twitter: @kellycroy
Instagram: @kcroy
Website: kellycroy.com and wirededucator.com
Podcast: The Wired Educator Podcast
and of course: Facebook.

Sign-up for Kelly’s newsletter here.

 

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Great Leaders Schedule Time to Become Better and Invite the Entire Team

Last Month I had the privilege of speaking at Northwestern Water and Sewer District (NWWSD) in Bowling Green, Ohio, to conduct a leadership training that left a lasting impact on everyone involved—myself included.

Leadership isn’t just a buzzword here; it’s a practiced art. Under the guidance of Kay Ball, an amazing CFO/COO, the district made a powerful decision: to pause their daily work and routine, bring their team together, and focus on becoming better leaders. And please note… they are already extremely talented and effective leaders. They just wanted to get even better! Few do this. The BEST do this! I was incredibly honored and thrilled to lead the training.

Great organizations like NWWSD understand that true success isn’t just about day-to-day operations or meeting deadlines—it’s about investing in their people. That’s exactly what Kay and her leadership team did when they invited me in to train their staff. In a world that moves fast and often prioritizes productivity over personal growth, NWWSD stood out by dedicating time to focus on leadership development. And let me tell you, not only did we discuss leadership, but we also enjoyed some amazing barbecue (because, of course, a great leadership event needs great food!).

The Six Core Tenets of Leadership:

During the training, I had the chance to share the six core tenets of leadership from my book Along Came a Leader :

1. Attitude: It all starts here. A leader’s mindset can set the tone for an entire organization. At NWWSD, I saw firsthand how a positive, solution-focused attitude starts with the leadership team and filters down to every department.

2. Communication: Great leaders communicate effectively and frequently. I emphasized the importance of clear, honest, and empathetic communication. In a field as critical as water and sewer services, strong communication isn’t just nice to have—it’s essential. They deliver!

3. Tenacity: Challenges will come, and it’s the leaders with grit and perseverance who rise above them. The NWWSD team has faced numerous challenges over the years, and it was clear they were ready to tackle whatever comes next. Their history of success and impact is second to none, AND one of the big reasons they brought me in was to pass the torch to the next generation of this amazing organization!

4. Vision: Leadership without vision is like sailing without a compass. Kay Ball and her team exemplify vision by preparing the next generation of leaders, ensuring the district’s success long into the future. One of the highlights of my visit was discussing the power of vision with this exceptional group of professionals. They stay relevant, innovative and future-focused while honoring the traditions of their origin. Love it!

5. Authenticity: People follow real leaders. Authenticity is about leading with integrity and being true to yourself, something the team at NWWSD does exceptionally well. They’ve created an environment where individuals feel safe to be themselves while pushing for excellence. I looked around the conference table and I saw a diverse and confident group of leaders who individually are different, bringing their unique style and skills, yet work as an effective team to accomplish common goals.

6.Wisdom: I love how this team leaned into the conversation and presentation and valued their role in becoming a little better. Great leaders hold themselves accountable before they hold others to the same standard. NWWSD not only holds each other accountable but also takes responsibility for the vital services they provide to their community every single day. Just think about how important, clean, safe drinking water is! It’s vital! The pride I saw in this team spoke to my insistence on the importance of acc

The Power of Foresight and Family Leadership

Kay Ball, NWWSD’s CFO/COO, had the incredible foresight to bring her team together for this leadership training. She’s not just thinking about today’s work; she’s looking far ahead, preparing the next generation of leaders to take the reins. That kind of leadership doesn’t just benefit an organization—it transforms it. Kay understands that sustainable success requires investing in people, building them up, and giving them the tools they need to lead with purpose and intention.

During the training, every team member walked away with a copy of my book Along Came a Leader, and many of the fathers and mothers took home my book Unthink Before Bed to share with their children. It was heartwarming to see leadership discussed not only in the context of work but also how it extends to our roles at home. After all, leadership is just as crucial in the family room as it is in the boardroom.

Bryan Martikan & Kelly Croy

A Personal Highlight: Reconnecting with a Former Student

One of the most special moments for me was reconnecting with Bryan Martikan, a former student of mine whom I had the privilege of teaching and coaching. Today, Bryan is a leader at NWWSD, doing incredible work in the community. Seeing him step into leadership and excel at such a high level was a proud moment, and it’s a testament to how leadership development can have a long-lasting impact on both personal and professional growth. Bryan is living proof that leadership, when nurtured, can transform lives and organizations alike.

Investing in the Future

What impressed me most about NWWSD was their unwavering commitment to continuous improvement. They’ve set the standard for other organizations, proving that the best companies invest not just in infrastructure, but in their people. Kay Ball’s decision to pause the hectic pace of work and prioritize leadership training is the kind of forward-thinking approach every organization should adopt.

Leadership is about leaving a legacy. It’s about preparing the next generation to take what we’ve built and make it even better. I left NWWSD inspired, knowing that the future of the organization is in good hands, and confident that they will continue to be a beacon of excellence in the community for years to come.

If your organization is ready to make the leap into true leadership development, let’s talk. Together, we can build the leaders of tomorrow while thriving today.

Always forward,

Kelly

I would like to speak at your event!

Order Kelly’s books, Along Came a Leader and Unthink Before Bed: A Children’s Book on Mindfulness for your personal library.

Educator, Author, Keynote Speaker
Twitter: @kellycroy
Instagram: @kcroy
Website: kellycroy.com and wirededucator.com
Podcast: The Wired Educator Podcast
and of course: Facebook.

Sign-up for Kelly’s newsletter here.

 

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13 Life-Changing Lessons I Learned From Meeting Arnold Schwarzenegger!

I Met My Childhood Hero and This is What He Taught Me!

I had the absolute pleasure and honor of meeting Arnold Schwarzenegger at the Arnold Classic in Columbus, Ohio recently. Arnold has reached an unprecedented level of success in a multitude of diverse areas and is clearly one of the most iconic individuals on the planet. I’ve watched his movies. I’ve read his books. Now I’ve had the opportunity to hear him speak and shake his hand. It’s cool to meet one of your childhood heroes, especially when they are still cool.

Arnold isn’t just a celebrity. He was governor of California twice! He is an incredible chess player. He is a statesman, a philanthropist, author, speaker, actor, and more! The more I learn about him, the more impressed I become. He strives to improve in all areas of life. I’m into that. I wish I could have asked him questions or interviewed him on my podcast, but just to hear him speak and shake his hand was really cool too.

This is some of what he has taught me:

1. Your Name is Your Brand: Early in his career people tried talk Arnold out of using his real name, Schwarzenegger. They thought it would deter people. He’s now an icon! Make your name mean something. Your reputation and personal integrity are invaluable assets in life. Everything you do reflects on your name, so always uphold it. Arnold’s name represents so much in fitness, public service, movies, books, and more!

2. Fit First. Fit Final: Arnold’s focus on fitness created the discipline and habits that transferred to all areas of life. Physical fitness is not just about looking good; it’s about being disciplined, committed, and resilient. It’s a metaphor for life—building strength and endurance to face challenges head-on. Focus on getting fitter and you will improve in other areas too. He’s 76, just got a pacemaker, and he’s still rocking the gym. Let’s go! This is my #1 Goal this year.

3. Stay Relevant: Arnold is as popular now as he ever was. He’s got a hit TV show, podcast, making movies, writing bestsellers, and more. He’s been doing this for over 50 years. Luck? I think not! Adaptability and staying current are essential in a rapidly changing world. Embrace new ideas and technologies to remain relevant in your field.

4. Be Good and Kind: Arnold is a giver, and he always has been. I love that about him. I watched him look out for others. Success means nothing if it comes at the expense of others. Use your platform and resources to lift others up. I respect him so much for his commitment to the Special Olympics. Always strive to be a good person and show kindness and compassion to those around you.

5. Make Time for Others: I watched Arnold at the Arnold Classic take time to talk with everyday people like me. He just likes people! It’s awesome! I have seen so many people make it and quit connecting as if they are above that.  True fulfillment comes from meaningful connections and relationships. Prioritize spending time with loved ones and supporting those in need.

6. Build & Rule Your Empire Well: I love that Arnold is awesome at a lot of different things! I remember him starring in Conan the Barbarian, and he really has become the warrior king. He has built an empire and takes care of a lot of people. It is cool to see in real life. Success is not just about achieving your goals but also about managing them effectively. Build your empire with integrity and lead with purpose.

7. Celebrate Others: Watching Arnold watch amateur athletes at the Arnold Classic was really fun. He celebrated everyone as if they were world champions. He looks for the good in others first and foremost. Acknowledge and celebrate the achievements of others. A rising tide lifts all boats, and supporting others’ success can contribute to your own.

8. Keep Adding Multiple Revenue Streams and Never Stop: Movies, sports, books, television, podcasts, apps, workout videos, newsletters and everywhere imaginable, you will find Arnold. If you want to be successful you need more than one stream of income. Diversify your sources of income and always be open to new opportunities for growth and financial stability.

9. Build a Community and Keep Them Excited: Arnold’s newsletter is great. I read it every morning. His community on his Pump Club App is on fire! Arnold has a way of bringing people together and getting them excited about the possibility of what could be. Cultivate a loyal community around your brand or mission and keep them engaged and enthusiastic about what you’re doing. It can be in the classroom, your family, or a side hustle. Build a community not customers.

10. Make Someone Else the Villain: Arnold absolutely takes ownership for his mistakes, but he has some fun with it too. I watched him speak in Columbus and someone asked if he would be on their podcast. (I’d like in on that too. LOL.) Arnold did NOT say no, instead he said, “Yes, I would love to but Keshel is responsible for booking me on podcasts. He checks on all of that and if I cannot make it, blame him,” and he laughed. It was pretty cool. Take responsibility for your actions and avoid blaming others for your failures or setbacks, but have some fun with it too. Explain to others why it might not work out. Don’t say yes and not do it, and don’t say no either.

11. Have an Annual Event and Keep Improving It: Arnold looked like he was with family at the Arnold Classic that he holds once a year, and I believe it to be true. I think we should all create an annual event to reconnect and celebrate with others. I know I am now going to do that. Create traditions or events that bring people together and continually strive to make them better each year. Arnold does!

12. Positivity Wins: Arnold seems to always have a smile on his face, even when lifting heavy weights and flexing. (Except maybe in the movies when he is fighting Predator.) Maintain a positive attitude even in the face of challenges. Optimism and resilience can help you overcome obstacles and achieve your goals.

13. Partner with Others: Arnold’s a BIG deal, but he understands the importance of partnering with others like the editors of his newsletter Adam Borstein and Danny Keschel as well as other actors and leaders in his lifetime. As an actor, governor, and businessman, Arnold is smart to make partnerships and work with others. We need to do the same. Collaboration and partnerships can amplify your impact and bring about mutually beneficial outcomes.

I really could easily add thirteen more, but this is already too long. I recommend reading his books, joining his Pump Club app, and subscribing to his newsletter.

Arnold is a competitor. He seeks competition because it pushes him. I heard him tell others to Get a Mission! Work Hard! and Be Useful! I became a founding member of his Pump Club and I would love to interview him on my Wired Educator Podcast to inspire educators and students and talk about his commitment to The Special Olympics.

Arnold Schwarzenegger’s wisdom encompasses far more than just lifting weights or starring in action movies. His insights into success, integrity, and resilience are applicable to all aspects of life. Let’s embrace these lessons and strive to become the best versions of ourselves, just as Arnold has done throughout his extraordinary life.

The two books I read of his are:

Be Useful: Seven Tools for Life 

and

Arnold: The Education of a Bodybuilder (Which teaches us how to get after our goals.)

In case you haven’t figured it out, I’m sorta a big fan of Arnold. I wanted to share this very special memory with you.

Let’s continue to inspire and uplift one another. Everyone has something to teach us, whether they are as famous as Arnold, a colleague or neighbor. Take time to connect and learn from everyone we encounter.

Always forward,

Kelly

I would like to speak at your event!

Order Kelly’s books, Along Came a Leader and Unthink Before Bed: A Children’s Book on Mindfulness for your personal library.

Educator, Author, Keynote Speaker
Twitter: @kellycroy
Instagram: @kcroy
Website: kellycroy.com and wirededucator.com
Podcast: The Wired Educator Podcast
and of course: Facebook.

Sign-up for Kelly’s newsletter here.

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Celebrating Impactful Education: A Recap of My Keynote at DC Everest School District in Wisconsin

I would love to be a speaker at your event!

I recently had the honor of being the keynote speaker at an incredible event hosted by DC Everest School District in Wisconsin, and I couldn’t wait to share the highlights with you all.

First and foremost, let me express my immense gratitude for the opportunity to speak to fellow educators. It’s not just a passion of mine; it’s my favorite thing to do. The experience at DC Everest was nothing short of fantastic. From the moment I stepped into the venue, I knew it was going to be a memorable day. The educators and leaders at DC Everest made it truly special, and I must mention the unexpected surprise of being gifted a walk-up song – AC/DC’s Thunderstruck. Yes, you read that right! It’s a long story, but suffice it to say, we embraced it wholeheartedly and set the tone for an amazing day of learning and growth.

I must extend a huge shout-out to Brady Messenberg, Director of Technology, and his entire team for orchestrating such a remarkable conference. Brady’s dedication and commitment to creating an impactful event that resonated with so many individuals is commendable. The multitude and diversity of sessions offered – over 111 in total – truly showcased the innovative spirit of DC Everest School District. Personally, I found myself reevaluating my own practices after attending Brady’s session on cybersecurity. It’s clear that DC Everest is paving the way for excellence in education, and I was proud to be a part of it.

Brady Mesenberg & Kelly Croy at DC Everest Schools

I also want to express my gratitude to the individuals who made the event even more memorable. From Felecity Treptow to Rita Mortenson, Melissa Piette, Tammy Trzebiatowski, Wes Molyneux, Casey Nye, Tracey Ravey, Jeff Lindell, and many more – your presence and enthusiasm made the day truly special. Special thanks are also due to Jack for his hard work on the video production and Joey for ensuring impeccable sound quality. I made sure Jack received one of my brand new Willy-Wonka-Styled Golden Tickets that ensures him copies of my book, mention in my next book, a spot on my podcast and more! I always wanted to offer a golden ticket, and hid a second in one of the books that day. Fun! DC Everest, you are truly amazing, and I can’t thank you enough for the warm welcome and the opportunity to be a part of something extraordinary.

But the journey doesn’t end there. As much as I cherished my time at DC Everest, I’m eager for more opportunities to connect with educators and leaders across different districts and events. If you’re reading this and thinking about organizing an educational event or seeking a keynote speaker, look no further! I would be honored to bring my insights, passion, and joy for education to your audience. Let’s make an impact together.

Now, as we wrap up, I want to take a moment to address something important. Education is not just a job; it’s a lifestyle. It’s about making a difference, day in and day out. I understand the pressures and challenges that come with it, I was a classroom teacher for 27 years: I know: the constant striving for more, the occasional self-doubt, the feeling of never doing enough. But let me remind you, you are incredible. Your dedication, your commitment to growth, your willingness to make a difference – it’s what sets you apart. So, be kind to yourself, celebrate your wins, and remember, your best days in education are yet to come. Educators are my favorite species.

Thank you all for your unwavering dedication to education. Let’s continue to uplift, inspire, and make a difference, one day at a time.

And for those interested, here are the presentations I delivered at the Wisconsin event:

1. Be Careful What You Label a Weakness! How a Permanent Beta Mindset Transforms Education
Every single person in our schools should feel joy, purpose, and fulfillment. Join me as we explore how adopting a Permanent Beta mindset can revolutionize education, allowing everyone to level-up, make a difference, and feel great. It’s an amazing presentation where we laugh, reflect and adopt a growth mindset and a wonderfully positive mindset on the work we do. So many come up to me afterward and said, “That is exactly what we needed!” Fun!

2. Breakout Session with District Leadership: Lead Every Day & Level-Up Your Personal & Professional Leadership
Elevate your leadership skills and transform your school into a thriving learning community. Learn the six tenets of leadership and how they can serve others, along with practical insights from my book Along Came a Leader: A Guide to Personal and Professional Leadership.

3. Breakout Session with Support Staff: The Six Things Everyone Needs to Hear, The Five People You Need in Your Life, and Why We Get Our Best Ideas in the Shower!
That’s a long title! LOL. Feeling exhausted and overwhelmed? You’re not alone. Join me as we explore strategies to bring back energy, passion, and control to your life, ensuring that no one leaves work wondering if they made a difference. Much of the content here is based on my book Unthink Before Bed which is helping thousands of children and educators reclaim their days and nights with the coping skills they need to confront and conquer anxiety, stress, imposter syndrome, and fear of tomorrow. It’s changing lives.

Let’s continue to inspire and uplift one another. Together, we can make a difference in the lives of our students and colleagues. Thank you for being amazing educators!

Always forward,

Kelly

I would like to speak at your event!

Order Kelly’s books, Along Came a Leader and Unthink Before Bed: A Children’s Book on Mindfulness for your personal library.

Educator, Author, Keynote Speaker
Twitter: @kellycroy
Instagram: @kcroy
Website: kellycroy.com and wirededucator.com
Podcast: The Wired Educator Podcast
and of course: Facebook.

Sign-up for Kelly’s newsletter here.