Book Review: Fred 2.0 by Mark Sanborn

9781414362205_p0_v2_s260x420Want to deliver extraordinary results?

Read Fred 2.0 by Mark Sanborn.

Fred 2.0 by Mark Sanborn is the followup to his New York Times Bestseller, The Fred Factor. The Fred Factor was about providing extraordinary service, inspired by Mark’s postal carrier, Fred. The book was incredibly successful and I recommended it in my review to be included on every leaders’ bookshelf. The archetype of leadership Sanborn created in Fred served as a role model for leaders of all ages.

Sanborn is back with Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results. I proud to recommend this book to all leaders and anyone wanting to make their life more successful. Fred 2.0 is not just an updated version of his original work, it is a standout work of its own with more lessons on how to create extraordinary experiences for those your work with and lead.

Mark expounds on the four original “Fred” principles:

• Everybody can make a difference.

• Relationships are vital.

• It’s possible to add value in every area.

• You can keep reinventing yourself.

I work with leaders in education, business, families and various organizations, and Fred 2.0 has inspiring ideas for all.

The archetype of service leadership depicted by Fred the mailman is timeless because we understand it is obtainable by all. Whether we are the CEO of a Fortune 500 company, a seventh grade English teacher, a high school athlete hoping to become the captain of the team, or a husband and father trying to better connect and serve with his family, Fred 2.0 provides wonderful ideas on making an extraordinary difference.

In my art presentations and talks I talk about turning a mess into a masterpiece and making experiences in the classroom and business meaningful and memorable. Mark takes this concept even further and I love the stories he uses to emphasis his point on why we want to make ordinary jobs extraordinary. Mark offers us so many wonderful take-aways!

Read Fred 2.0 and allow Mark Sanborn help you to find your passion, invigorate your creativity, and inspire you to add your personal and memorable touch to all that you do. As Sanborn reminds us, being a Fred is about what we do, but rather, how we do it, and the person who benefits most from being a Fred is you.

I would love to see a copy of Fred 2.0 in every classroom, home, and business office because everything in the book is doable and will really make a difference. I can only imagine what the world might be like if we were all striving to make meaningful connections and experiences for each other. When we are at our best, we are being a Fred.

If you want to make an impact in the lives of others and fully embrace and utilize all that you can as a leader, you will want to pick up and read a copy of Fred 2.0.

I found Fred 2.0 inspiring and full of great ideas to help me deliver extraordinary results in many areas of my life. Add this to your bookshelf and visit Mark Sanborn’s website.

You order a copy on Amazon here.

Kelly Croy is a professional speaker and artist.

He has entertained and amazed audiences across the nation

with his art and words. 

Please consider booking Kelly for your next event.