Would Steve Jobs Consider You a Bozo?

This is the biography of Steve Jobs that I read.

The world is filled with admirers of Steve Jobs, and rightfully so. The man was an incredible visionary, innovator, speaker, businessman, leader, and communicator. His impact has left little untouched.  One overlooked talent though, was his use of simple language to convey his passion for a product or service. How many times did we hear him say, “insanely great, phenomenal, awesome, revolutionary, amazing, and of course magical?

His word choice was in sync with his passion for minimalism in design and the simple elegance of his presentation. Uncomplicated. Straightforward. Direct. Powerful. The advertisements, stores, packaging, and even his dress embodied this motif.

He chose simple words, but words powerful in their connotations. They were chosen with care. They were delivered with passion. They told a story.

My favorite term Jobs used was when he called someone or their idea a Bozo.

Bozo was a term Steve would use to describe someone that just didn’t get it. Click to Read More

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